“Our direct sales focus enabled us to double our annual gift card sales in just 6 months via the direct sales channel alone. Coupled with our strategic Marketing Partnerships, the Darrell Lea brand is now regularly promoted to over 10 million loyalty program members.”
Donna Fergus, Group Marketing Manager, Darrell Lea Chocolate Shops Pty Ltd (2011)
“Established in 1993, Premium Wines Direct achieved 40% growth in sales by partnering with Australia’s leading loyalty programs. We continue to achieve outstanding results through our third party alliances.”
Mark Pradun, Director, Premium Wines Direct
“Launched in 2000, efragrance undertook an active Partnership Marketing strategy catapulting sales and brand equity. It has been an integral part of our solid growth & success story.”
Larry Dixon, Managing Director, efragrance
“Partnership Marketing has provided our business with the opportunity to appropriately align our product offering to benefit our brand with that of our partners and their members. The ability to communicate efficiently through direct marketing channels to partner databases has been crucial in enabling us to effectively plan & measure strategic marketing initiatives, targeting and influencing profitable behaviour. Ultimately, it has assisted us in retaining and enhancing customer loyalty – from both our Partners and their member base.”
Cathie McBean, General Manager, Sales Dreamworld & White Water World (2010)
