Partnership Marketing Fundamentals eCourse 2012

Smarter Marketing Through Collaboration

Are you a smart business owner or marketing professional looking to achieve rapid growth in revenue and customers by leveraging other complementary brands?

A Very Wise Investment

What’s easier, finding 1,000 new customers or finding one strategic partner who already has the 1,000 customers you want?  Marketing can be very expensive and even harder than that is gaining access to and cut through with your ideal audience. How do you build your credibility and visibility to the right audience fast?

If you’ve ever hired a list (or looked into it), printed marketing materials or placed an ad, then you know it can be costly and the response rates don’t always justify the cost! Digital marketing is more cost effective but how do you get in front of your ideal audience with the credibility and visibility to guarantee a great response?

Traditionally, the power of partnership marketing has only been available to large businesses simply because it’s been unaffordable for smaller businesses. There are also only a handful of partnership marketing experts around the world who do it well – not because it’s rocket science but because it’s an optimum combination of personality traits, attitude, experience, training, networks and really good systems.

In a world first, I am now sharing the power of that knowledge with you.

Through this course you will be empowered to:

  1. Identify and leverage your existing assets to maximise your attractiveness to the types of organisations you want to Partner with (even if they’re BIG!);
  2. Learn the key principles of creating winning relationships that will grow your business faster than you ever imagined (it might improve your personal relationships too!);
  3. Understand the different types of marketing partnerships, how they work, when they’re suitable, the pros and cons of each, and the likely outcomes so you can sustainably implement the right strategies in your business;
  4. Build yourself a successful partnership marketing program that is guaranteed to unlock more profit in your business – quickly!;
  5. Successfully identify, attract and negotiate with the best possible marketing partners for your business, as well as how to evaluate and choose the best marketing partnership opportunities presented to you;
  6. Establish the appropriate frameworks and systems to successfully manage and fully leverage your marketing partnerships; and
  7. Measure the success of your marketing partnerships, ensure you fully optimize them, and innovate to build on your successful relationships!

The course assumes limited experience and knowledge in Partnership Marketing however it is suitable for anyone wishing to learn proven fundamentals of this very powerful marketing strategy.

Want to know more? Please register your interest below for more details. (NOTE:  there is no obligation and no payment required at this stage)

Register your interest

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